Rogers inks blockbuster deals with NBCUniversal and Warner Bros. Discovery

Group 1 - The company will increase investment in Canadian content and independent productions over the next decade, following recent partnerships with Comcast and NBCUniversal [1][2][8] - Starting September 2024, the company will launch NBCUniversal's Bravo channel in Canada, becoming the English-language television content rights holder for unscripted programming [3][4] - Beginning January 2025, the company will host Warner Bros. Discovery's suite of English-language U.S. lifestyle and factual brands, including HGTV and The Food Network [5][8] Group 2 - The company aims to make content widely available to Canadians through streaming and distribution partners, enhancing its competitive position against foreign streamers [5][6] - Over the past decade, the company has invested $6.9 billion in Canadian content, demonstrating its commitment to providing high-quality entertainment [8] - The new U.S. licensing deals solidify the company's leadership in sports and entertainment, expanding its diverse media portfolio [6][8]