Cunard celebrates record bookings following Queen Anne launch

Core Insights - Cunard has achieved record-breaking bookings following the launch of its new ship, Queen Anne, which set sail on May 3, 2024, and returned to Southampton on May 24, 2024, for a celebratory festival voyage [1][2][7] Booking Performance - The luxury cruise brand reported that it booked more guests in May 2024 than in any equivalent period on record, with Queen Anne's European itineraries being particularly popular [2] Naming Ceremony - The naming ceremony for Queen Anne in Liverpool attracted over 50,000 attendees, with additional thousands lining the River Mersey to witness the event [3] - Cunard generated over 21 million impressions across social media channels on the day of the naming ceremony [3] Fleet Expansion - Cunard currently operates four ships: Queen Mary 2, Queen Elizabeth, Queen Victoria, and the newly launched Queen Anne, marking the first time since 1999 that the company has had four ships in simultaneous service [5] Company Background - Cunard is a luxury British cruise line with a history dating back to 1840, known for providing exceptional experiences through fine dining, entertainment, and service [8]