Frasers Hospitality partners with Sabre Hospitality to elevate guest experience

Core Insights - Sabre Hospitality and Frasers Hospitality have announced a strategic partnership to implement SynXis Retailing, aimed at enhancing guest experiences and driving revenue growth [6][10] - The collaboration emphasizes the importance of hospitality retailing in providing personalized experiences and ancillary services tailored to guest preferences [1][2] Company Overview - Sabre Corporation is a leading software and technology provider in the global travel industry, connecting travel suppliers and buyers through innovative products and technology solutions [7] - Frasers Hospitality, part of Frasers Property, operates over 100 properties across more than 20 countries, specializing in serviced apartments and hotel residences [12] Partnership Details - The partnership builds on a long-standing relationship established in 2009, with Frasers Hospitality enrolling a property in the Preferred Launch Partnership program to leverage SynXis Retailing [10] - The pilot program has reportedly exceeded expectations, leading to a significant increase in ancillary revenue for the participating property [10] Product Features - SynXis Retailing allows hospitality companies to "sell anything," providing flexibility to enhance guest offerings, including services, food and beverage options, and third-party activities [2] - The solution complements the existing SynXis Booking Engine, which aims to deliver a more personalized guest experience and seamless booking process [10]