Spotify Reportedly Planning Higher-Priced Premium Subscription

According to the report, Spotify is set to position the new offering as an add-on for existing customers. It lets most users remain on their current Spotify plans, but customers who opt to upgrade will generate additional revenue for the company and its partners. Starting immediately for new subscribers and next month for existing subscribers, the new prices for the plans are $11.99 for Individual (up from $10.99), $16.99 for Duo (up from $14.99), $19.99 for Family (up from $16.99). "[…] We think consumers ...