Infosys a Top 100 most valuable brand in the world by Kantar BrandZ; Ranked among the most-trusted brands in India and the US

Core Insights - Infosys has been recognized as one of the world's most valuable brands, ranking 74 globally and 20 in the B2B technology sector according to Kantar's BrandZ report [8][9] - The company emphasizes its commitment to digital transformation, focusing on AI-first, cloud-first, and digital-first strategies to enhance client trust and relevance [1][9] - Infosys has made significant strides in sustainability and social responsibility, reaching 11.75 million people through its digital skilling initiative and maintaining carbon neutrality for five consecutive years [3] Brand Value and Recognition - Infosys is among the top 6% of the most trusted brands in both India and the US, highlighting its strong market positioning [2] - The BrandZ report indicates that effective marketing investments are crucial for improving customer predisposition and driving brand value growth [2] - Infosys has been recognized in the top 100 of TIME Magazine's World's Best Companies list for 2023, further validating its brand strength [3] Strategic Initiatives - The company has developed sub-brands like Infosys Topaz for generative AI solutions and Infosys Cobalt for enterprise cloud, which are contributing to its brand value [9] - Infosys has engaged in high-profile partnerships and campaigns, such as the 'Champions Evolve' campaign featuring tennis stars Rafael Nadal and Iga Świątek, to enhance its brand visibility [10] - The company operates in over 56 countries, leveraging its extensive experience in digital services and consulting to support clients in their digital transformation journeys [5]