Huge Unveils the Next Wave of Intelligent Experiences

Core Insights - Huge, a design and innovation company under Interpublic Group, has integrated AI components into 25% of its projects for the first time in its history, indicating a significant shift towards AI-driven solutions [1][2] - The company is focused on creating intelligent experiences by leveraging AI and emerging technologies to enhance personalization and contextual relevance in digital experiences [2][3] Company Developments - Huge has launched new projects with notable clients such as Darling Ingredients, Google, and Hublot, showcasing its commitment to AI in enhancing brand experiences [2][3] - The company has appointed new executive talent to bolster its capabilities in AI-powered design, including Ez Blaine as Chief Creative Officer, Marc Maleh as Chief Technology Officer, and Jade Tomlin as Executive Creative Director [3][4] Strategic Vision - Huge emphasizes the importance of conversational and human-like digital experiences, suggesting that brands must adapt to this trend to remain competitive in the age of AI [4] - The company aims to assemble top talent and innovative tools to help clients succeed in leveraging AI and emerging technologies for growth [4][5]