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Crown Royal and FORVR Mood Co-Founder, Jackie Aina, Partner to Release Limited-Edition Candle Inspired by Popular New Flavor Crown Royal Blackberry Flavored Whisky
CCKCrown Holdings(CCK) Prnewswire·2024-06-12 14:00

Product Launch and Collaboration - Crown Royal has launched a new Blackberry Flavored Whisky with an ABV of 35%, available nationwide for a limited time at a suggested retail price of 26.99fora750mLbottle[2]−ThecompanyhaspartneredwithJackieAina,abeautyandlifestylecreator,andherbrandFORVRMoodtocelebratethelaunchwithalimited−editioncandletitled"BerryOnTop,"featuringnotesofblackberry,whiskyaccord,andvanilla[7]−TheCrownRoyalBlackberryStand,atwo−daypop−upshopinLosAngeles,willfeaturesignaturecocktailsandtheexclusive"BerryOnTop"candle,whilealsosupportingtheBlackGirlVenturesFoundation[7][12]BrandandMarketPosition−CrownRoyalisthenumber−onesellingCanadianwhiskybrandglobally,knownforitssmooth,elegantflavorandregaloriginsdatingbackto1939[8]−ThebrandispartofDiageo,agloballeaderinbeveragealcoholwithaportfolioofpremiumbrandsincludingJohnnieWalker,Smirnoff,andGuinness[9]−FORVRMood,foundedbyJackieAina,hasastrongmarketpresencewithapre−launchwaitlistofover45,000customersforitsdebutcandlecollectionin2020[7][11]CorporateSocialResponsibility−CrownRoyalisdonating26.99 for a 750mL bottle [2] - The company has partnered with Jackie Aina, a beauty and lifestyle creator, and her brand FORVR Mood to celebrate the launch with a limited-edition candle titled "Berry On Top," featuring notes of blackberry, whisky accord, and vanilla [7] - The Crown Royal Blackberry Stand, a two-day pop-up shop in Los Angeles, will feature signature cocktails and the exclusive "Berry On Top" candle, while also supporting the Black Girl Ventures Foundation [7][12] Brand and Market Position - Crown Royal is the number-one selling Canadian whisky brand globally, known for its smooth, elegant flavor and regal origins dating back to 1939 [8] - The brand is part of Diageo, a global leader in beverage alcohol with a portfolio of premium brands including Johnnie Walker, Smirnoff, and Guinness [9] - FORVR Mood, founded by Jackie Aina, has a strong market presence with a pre-launch waitlist of over 45,000 customers for its debut candle collection in 2020 [7][11] Corporate Social Responsibility - Crown Royal is donating 50,000 to the Black Girl Ventures Foundation through the Crown Royal Generosity Fund, with half of the donation supporting the BGV Pitch Program [12] - The partnership with FORVR Mood and Jackie Aina aligns with Crown Royal's vision of supporting entrepreneurship and creativity, particularly for underrepresented founders [1][12]