Arena (US:AREN) Newsfile·2024-06-13 02:52Core Insights - Beckstone Live successfully hosted the first-ever Chinese-language concert in the UAE featuring superstar Jeff Chang, marking a significant milestone for the Asian-Pacific promoter in the MENA region [2][3]. Event Highlights - The concert took place at Dubai's Coca-Cola Arena and was part of Jeff Chang's CONTINUUM ∞ world tour, which sold out, attracting thousands of fans from the UAE, GCC, Russia, Turkey, and Europe [2][3]. - The performance included a 25-song set with impressive light displays, pyrotechnics, and dance routines, creating an engaging experience for attendees [2]. Community Engagement - Jeff Chang expressed his initial nervousness about performing in the UAE but felt welcomed by the audience, which contributed to a successful event [3]. - TIAN Qi, a founding partner of Beckstone, highlighted the excitement of bringing the concert to Dubai, coinciding with the Dragon Boat Festival weekend, and emphasized the vibrant Chinese and East Asian community in the UAE [3][4]. Future Prospects - The success of this concert is expected to pave the way for more Chinese artists to perform in Dubai, with the local Chinese diaspora estimated to be around 300,000 people [4]. - Beckstone Live aims to continue bringing more concerts and events to the Emirates, enhancing the cultural landscape [4].