Bridgeline Releases Athena Update with GenAI-Powered Smart Responses

Core Insights - Bridgeline Digital, Inc. has successfully launched the HawkSearch "Athena" update, which introduces GenAI-powered "Smart Responses" aimed at enhancing engagement and revenue growth for businesses using HawkSearch [3][6]. Group 1: Product Features - The Athena release is now generally available and enhances eCommerce conversions through dynamic, conversational dialogues based on user search queries, acting like a personalized online sales assistant [4]. - HawkSearch Smart Response provides users with summarized comparisons of products, such as fabrics in dresses, directly above search results, facilitating quicker and more informed purchasing decisions [5]. Group 2: Company Statements - John Murcott, EVP of Product & Strategy, emphasized that the Athena release integrates advanced GenAI technology with existing eCommerce search capabilities to deliver accurate and personalized responses for unique queries [6]. - CEO Ari Kahn highlighted the company's commitment to AI innovation, stating that the Athena release is designed to help customers increase their site revenue [6].