Bridgeline Releases Athena Update with GenAI-Powered Smart Responses

Core Insights - The Athena release of GenAI Smart Responses is now generally available, enhancing eCommerce conversions through dynamic, conversational dialogues based on user search queries [1][3] - The update introduces GenAI-powered "Smart Responses" that drive engagement and revenue growth for businesses using HawkSearch [3][5] Company Developments - Bridgeline Digital, Inc. has successfully launched the HawkSearch "Athena" update, which incorporates state-of-the-art GenAI technology to provide personalized answers and summaries for unique queries [2][3] - The CEO of Bridgeline, Ari Kahn, emphasized the company's commitment to AI innovation aimed at increasing online revenue for customers [5] Product Features - The Smart Response feature allows users to receive summarized comparisons of products, such as fabrics in dresses, enhancing the shopping experience and facilitating quicker purchasing decisions [4] - The Athena release aims to improve user engagement by mimicking a personalized online sales assistant, thus helping users find what they need more efficiently [1][4]