Bridgeline Releases Athena Update with GenAI-Powered Smart Responses

The Athena release of GenAI Smart Responses is now generally available (GA) for the public. This enhances conversions for eCommerce customers with dynamic, conversational dialogues based on search queries, prompting follow-up questions and suggestions to imitate a personalized online sales assistant. This boosts engagement and helps users find what they need quickly. John Murcott, EVP of Product & Strategy, stated, "HawkSearch's Athena release brings state-of-the-art GenAI technology to complement our exist ...