Workflow
SAMUEL ADAMS SELECTS CROWNS & HOPS BREWING CO. AS 2024 BREWING & BUSINESS EXPERIENCESHIP WINNER
Boston BeerBoston Beer(US:SAM) Newsfilter·2024-06-13 13:15

Core Insights - Samuel Adams Brewing the American Dream® has awarded Crowns & Hops Brewing Co. as the winner of its 13th Brewing & Business Experienceship, providing mentorship and capital to food and beverage entrepreneurs [1][2][6] Company Overview - Crowns & Hops Brewing Co. is a Black-owned, woman-owned, and veteran-owned brewery co-founded by Beny Ashburn and Teo Hunter in 2016, aiming to increase representation of Black and Brown individuals in the beer community [3][6] - The brewery has created a brand that challenges traditional craft beer industry models and focuses on community building and culture preservation [3][6] Program Details - The Brewing & Business Experienceship offers selected craft brewers mentorship from Samuel Adams professionals, including founder Jim Koch, and the opportunity to co-create a specialty beer [2][4] - The winner also participates in the Great American Beer Festival, gaining unique industry experience [2] Event Highlights - The winner announcement was celebrated at the Crafting Dreams Beer Bash, where Crowns & Hops and five other finalists showcased their beers and shared personal business stories [4] - Attendees voted for their favorite brewer, influencing Samuel Adams' final selection [4] Product Information - Crowns & Hops showcased "The Dopest" Hazy IPA at the event, which has an ABV of 6.8% and is noted for its floral, citrus, and sweet fruit flavors [5] Future Plans - Crowns & Hops will collaborate with Samuel Adams to create a special brew and participate in the Great American Beer Festival in Denver [6]