IZEA Report Finds 81% of U.S.-Based Influencers Have Discount Club Memberships

Core Insights - The report "Influencers & Discount Clubs 2024" by IZEA Worldwide, Inc. examines the influence of social media influencers on consumer purchasing behavior in discount club stores [5][10] - A significant portion of U.S. consumers, 68%, hold active memberships at discount club stores, with 17% having memberships at both Costco and Sam's Club [6][10] Consumer Behavior Insights - Among respondents, 74% of BJ's members have made purchases influenced by social media, compared to 58% of all respondents [6] - 92% of Costco members have recommended products purchased in-store to others, indicating strong word-of-mouth influence [7][11] - Clothing is the most purchased product category after being featured by influencers, with 61% of respondents indicating such purchases [11] Influencer Impact - Influencers significantly drive purchases at discount clubs, especially among Costco members who are 2.3 times more likely to make influencer-inspired purchases compared to those shopping at Target or Walmart [10] - 58% of all respondents have purchased products after seeing them used by an influencer, highlighting the effectiveness of influencer marketing [11] Social Media Usage - Discount club members are more likely to research products on social media before making purchases, with 41% of BJ's members actively searching for product discussions online [12] - YouTube is identified as the top platform for product research among all respondents [12] Demographic Insights - Short videos are the most influential content type across age groups, particularly for younger consumers aged 18-29, where 41% report being influenced by such content [7] - 40% of respondents aged 45-60 are most likely to visit Walmart for purchases inspired by influencers [7]