Spotify announces an in-house creative agency, tests generative AI voiceover ads

A Spotify exec had earlier said the company was looking to use AI to generate host-read ads for podcasters. Spotify announced on Thursday that it's venturing further into the ad space with its first in-house creative agency called Creative Lab, helping brands create custom marketing campaigns. It will also begin testing generative AI ads, the company said. The launch of Creative Lab shows that Spotify is ramping up its efforts to attract advertisers to the platform. This could likely be an attractive offeri ...