TELUS International (TIXT) Rebrands to TELUS Digital Experience

Company Overview - TELUS Digital Experience is an initiative aimed at showcasing the company's expertise in AI and GenAI solutions, including the creation of intellectual property and proprietary software [1] - The company will retain its legal name and trading symbol "TIXT" during the rebranding process [2] - TELUS Digital Experience is a global provider of integrated solutions spanning digital strategy, innovation, consulting, design, digital transformation, IT lifecycle solutions, data annotation, intelligent automation, and omnichannel customer experience solutions [13] Financial Performance - In the last reported quarter, TIXT posted revenues of $657 million, down 4% year over year, attributed to reduced sales volume in eCommerce, FinTech, and Travel and Hospitality segments, along with an unfavorable macroeconomic backdrop [3] Rebranding Initiative - The rebranding to TELUS Digital Experience is expected to be completed in the third quarter of 2024, aligning with the company's focus on technological advancement and innovation [6] - This initiative aims to enhance the TELUS brand and its global visibility, positioning the organization as a leading end-to-end digital transformation partner [7] - The rebranding emphasizes TIXT's expansion efforts for its technology partner ecosystem, supporting an agile vendor-agnostic approach that aligns with client needs [8] AI Solutions - TIXT's unique AI offerings include the GenAI Jumpstart accelerator, which can build a virtual assistant prototype in eight weeks [1] - Fuel iX is an enterprise-grade AI engine designed to expedite the production of generative AI applications through scalable solutions for development, deployment, testing, and management [1] - Fuel iX's AI training data platform features Fine-Tune Studio and Experts Engine solutions, streamlining multimodal, multi-language workflows for critical AI use cases [12]