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Can Boston Beer's (SAM) Beyond Beer Expansion Aid Growth?
SAMBoston Beer(SAM) ZACKS·2024-06-14 16:30

SAM is on track with the expansion of its Beyond Beer category, which includes exploring categories other than beer. Beyond Beer is growing faster than the traditional beer market, and the company expects this trend to continue for several years. SAM's advancement in the non-beer categories, including ciders and hard seltzer, as well as brand-building efforts, is expected to fortify its position in the market. Consequently, shares of the Zacks Rank #3 (Hold) company have lost 17.2% in the year-to-date perio ...