2024体育营销趋势报告

Investment Rating - The report does not explicitly state an investment rating for the industry Core Insights - The global sports events calendar for 2024-2025 is packed with major events, including the UEFA Euro 2024 and the Paris Olympics, which are expected to drive significant viewer engagement and commercial opportunities [5][21] - The Super Bowl has seen a fourfold increase in advertising revenue over the past decade, with a compound annual growth rate of 10% in viewership from 2021 to 2024 [7] - Brand sponsorship is crucial for the success of sports events, with 67% of football fans finding brands more appealing when involved in sponsorship [10] - Women's sports are experiencing significant growth, with global elite women's event revenues projected to exceed $1 billion this year, particularly in North America [16] Summary by Sections Macro Environment Analysis - The report highlights the increasing commercial value of sports events, with a focus on the Super Bowl's advertising revenue growth and viewer engagement trends [7][10] - The report emphasizes the importance of brand sponsorship in enhancing viewer experience and engagement [10] Opportunities Exploration - The report identifies key opportunities in the sports industry, particularly around major upcoming events like the UEFA Euro 2024 and the Paris Olympics, suggesting a focus on high-income male demographics aged 35 and above for marketing strategies [21][23] - The report notes the rising interest in women's sports, with a significant increase in viewership and commercial potential, particularly in elite women's football [16][54][56] - The report suggests that brands can leverage the positive attributes associated with women's sports to enhance their core values and drive growth [56]