小红书医疗行业月报（2024年5月）

Industry Overview - The report indicates a projected traffic growth of 15% in June, with peak traffic expected before the Dragon Boat Festival and before the summer vacation [5] - The overall bidding price for private messages has increased by 7% in the last 30 days [5] - Key search trends show high demand for dental treatments, particularly wisdom tooth extraction and root canal therapy [9][12] Advertising Insights - The report highlights the importance of optimizing content for competitive cities such as Shenzhen, while cities like Shanghai and Wuhan are identified as blue ocean markets for potential investment [23] - The top search terms in the dental industry include various dental procedures, indicating a strong regional demand that should be leveraged for local marketing strategies [14] Quality Note Sharing - The report emphasizes the significance of KOS accounts in sharing quality notes, focusing on user engagement through relatable content and expert insights [32][34] - Recommendations for video content include a combination of storytelling and informative segments, ideally lasting between 30 to 90 seconds to maximize viewer retention [41][45]