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Content Marketing Strategies - The report outlines a detailed 7-step process for creating effective notes, including topic selection, title writing, content creation, and image optimization [3] - It provides specific formulas for single product graphic notes, such as cover formulas focusing on product effects, target audiences, and real-life scenarios [5] - The report emphasizes the importance of authentic content creation, suggesting minimal use of filters and highlighting real effects in product demonstrations [6] - For collection graphic notes, the report recommends clean backgrounds, clear labeling of selling points, and direct comparisons to showcase product advantages [8][9] - Video content suggestions include showcasing real usage scenarios, emphasizing professional identity, and using natural Vlog-style footage [11] Target Audience Segmentation - The report identifies six key consumer segments: aesthetics-focused, price-sensitive, technology/ingredient-conscious, brand-loyal, trend-followers, and novelty-seekers [1][2] - It suggests tailored content approaches for each segment, such as using beautiful images for aesthetics-focused consumers and technical explanations for technology-conscious users [2] Content Creation Guidelines - The report provides specific title formulas for different content types, including using descriptive adjectives, emphasizing life experiences, and incorporating seasonal hot topics [7][10][12] - It advises against using exaggerated or misleading language in titles and content, providing examples of inappropriate phrases to avoid [13] - Positive content examples are provided, emphasizing authentic product descriptions and natural imagery [13] Brand Development Stages - The report outlines three stages of brand development: cold start phase, brand 1.0, and brand 2.0, suggesting different strategies for each stage [15] Conversion Pathways - Four main conversion paths are identified: e-commerce platform, lead collection, external links, and live streaming sales [14]