酸汤风味观察报告2024

Industry Overview - The sour soup flavor has a long history in China, with unique culinary cultures in regions like Southwest, Northwest, and South China, particularly in Guizhou, Yunnan, and Hainan [1] - The sour soup hotpot segment has not yet produced a leading national brand, with most brands having fewer than 10 outlets, and larger brands having around 100 outlets [1] - Three major trends in the sour soup flavor industry are the fusion of standardization and regionalization, product innovation and health focus, and cross-border collaborations and cultural integration [1] Sour Soup Flavor Characteristics - The sour flavor is one of the key taste profiles in Chinese cuisine, with popular types including sour-spicy, sweet-sour, and pickled pepper, which have gained consumer favor for their unique and stimulating tastes [5] - The sourness in sour soup comes from natural sources like fruits and vegetables, as well as fermentation processes using ingredients like starch, wheat, and vinegar [7][8] - Regional variations of sour soup, such as Guizhou and Yunnan sour soups, have gained popularity due to their unique flavors and standardized production processes [9] Market Trends and Popularity - The sour soup flavor has seen a surge in popularity, with related topics on Douyin (TikTok) reaching over 540 million views, and search indices peaking multiple times in 2024 [12] - The number of sour soup-related enterprises has been steadily increasing, with over 1,000 new registrations annually in the past four years [14][15] - The sour soup flavor is highly adaptable, with strong consumer appeal and high standardization, making it a popular choice for various culinary applications [16][17][18] Key Players and Product Development - Both upstream supply chain companies and downstream餐饮 brands are capitalizing on the sour soup trend, with brands launching sour soup-flavored products and specialty stores [20] - Key调味料 companies like Meixin Catering have developed a range of sour soup products, including Guizhou and Yunnan sour soups, which have gained strong market recognition [25][26][27] - The sour soup flavor has been integrated into multiple餐饮 segments, including hotpot, noodles, and砂锅 dishes, with both popular and niche regional dishes emerging [29][30] Sour Soup Hotpot Segment - The sour soup hotpot segment has emerged as a独立赛道, with popular varieties including Guizhou red sour soup, Yunnan sour soup, and Hainan糟粕醋 hotpot [37][39] - The segment is characterized by diverse汤底 and食材 combinations, with brands focusing on regional flavors like Guizhou and Yunnan sour soups [40][41][42] - Despite the growing number of players, the segment has not yet produced a dominant national brand, with most brands having fewer than 10 outlets and人均消费集中在60-100元 [45][46] Sour Soup in Other Segments - The酸辣粉 segment has matured, with brands like魔都三兄弟 achieving over 300 outlets nationwide, focusing on affordable pricing and丰富产品矩阵 [57][58][59] - The酸菜鱼 segment has seen both正餐化 and快餐化发展, with brands like太二酸菜鱼 and鱼你在一起 leading their respective sub-segments [66][67][68] -酸菜鱼 brands are expanding their product offerings with new flavors and complementary items like小吃 and茶饮, with酸汤 flavor gaining popularity [72][73]