2024年营销主管AI情绪报告
conversica·2024-07-01 03:25
The 2024 Marketing Executive AI Sentiment Survey Report AI Adoption, Future Plans and Trust Levels Among Executive Leaders in Marketing Executive Summary Conversica commissioned a survey of 454 marketing leaders at the CMO, VP, and executive levels regarding the utilization of AI in marketing over the past year, plans for the next 12 months, top marketing use cases for growth and general AI trust sentiment. Key Findings Include 71% of respondents used AI for data gathering and analysis in the past 12 months ...