2024家电数码趋势洞察白皮书

Investment Rating - The report does not explicitly state an investment rating for the industry Core Insights - The industry is experiencing a shift towards a focus on high-tech, smart, and aesthetically pleasing home appliances and digital products, driven by consumer demand for integrated and multifunctional solutions [29][30][37] - There is a significant increase in consumer interest in sustainable and energy-efficient products, with a notable rise in the sales of green and eco-friendly appliances [40][42] - The trend of "trade-in for new" is gaining traction, with consumers showing a strong inclination to replace old appliances with new, energy-efficient models [44][46] Summary by Sections 01 Industry Overview - The industry is undergoing structural upgrades and technological advancements, leading to new product categories and consumption patterns [4] 02 Consumer Insights - The new workforce demographic shows a higher preference for innovative and high-tech products, with 72% of users on the Zhihu and JD platforms indicating a strong inclination towards new technology [13][15] 03 Consumption Trends in Home Appliances - There is a growing trend towards space aesthetics and integrated designs in home appliances, with consumers seeking products that blend seamlessly into their living spaces [30][32] - The demand for energy-efficient and environmentally friendly appliances is increasing, with significant sales growth in products that meet these criteria [40][42] - The "trade-in for new" trend is becoming a strong catalyst for upgrading old appliances, with high replacement rates observed in categories like refrigerators and washing machines [44][46] 04 Consumption Trends in Digital Products - The rise of AI technology is transforming digital products, enhancing their functionality and user interaction capabilities [62][68] - There is a notable increase in the popularity of health and fitness wearables, driven by a growing awareness of health and wellness among consumers [67][68]