2024快手泛知识数据报告

Industry Investment Rating - The report does not explicitly mention an industry investment rating [1] Core Viewpoints - The report highlights the robust growth and health of Kuaishou's pan-knowledge content ecosystem in 2023, with over 1.24 million creators and 340 million interested users [2][3] - Kuaishou's pan-knowledge content has become a comprehensive life encyclopedia for users, covering various topics such as health, science, and law [5][6] - The platform has seen significant growth in live streaming, with a 32% increase in live stream authors and a 96.4% increase in live stream viewing duration [7] - Kuaishou has successfully integrated traditional culture and non-heritage content, with significant engagement and viewership numbers [24][26][27] Content Summary by Sections Pan-Knowledge Content Ecosystem - Over 1.24 million creators with more than 10,000 followers are sharing knowledge through short videos and live streams, reaching 340 million interested users [2][3] - The most popular content types include health science, traditional arts, and science knowledge, with a 15.9% year-on-year increase in video collections [5][6] Live Streaming Growth - Live streaming authors increased by 32%, and live stream viewing duration grew by 96.4% in 2023 [7] - Top live streaming categories include painting tutorials, business registration, and health-related searches [8][9] Creator Demographics and Preferences - Over 1.24 million creators with more than 10,000 followers, a 34.6% year-on-year increase [12] - Younger creators (under 30) focus on science and technology, while older creators (over 30) prefer health and legal content [12][13] User Engagement and Content Preferences - Male users are more interested in pan-knowledge content, with the fastest growth in interest among males aged 41-49 [15] - Nearly 70% of pan-knowledge interest users come from third-tier and below cities [15][16] Financial and Educational Content - Over 60,000 financial creators share their experiences in small business and entrepreneurship, with popular topics including business management and stock market information [19][20] - Educational content sees higher engagement during summer and winter vacations, with different preferences for academic and vocational learning [31][32] Traditional Culture and Non-Heritage Content - Over 1.1 million non-heritage creators, with more than 70% from third-tier and below cities, have released over 6.8 million related videos [24] - Popular non-heritage projects include traditional opera and folk arts, with significant viewership and engagement [25][26] Legal and Military Content - Legal content videos garnered 69.5 billion views in 2023, with popular topics including legal science, marriage law, and labor law [41][42] - Military content saw a 24.9% increase in video comments, with 198.8 billion views, driven by global events and military expert commentary [46][47] Health and Digital Content - Health-related videos saw increased collections, with popular topics including internal diseases, cancer, and cardiovascular health [53][54] - Over 50,000 high-tech digital creators provide product reviews and recommendations, with significant engagement in live streaming and video content [49][50] Educational and Scientific Content - Educational live streams increased by 45.4%, with popular topics including family education, academic exams, and vocational skills [31][32] - Scientific content, including biology, physics, and astronomy, saw high engagement, with popular series like "Where Are the Magical Animals" attracting over 26 million live viewers [39][40]