2024年中国休闲卤制品行业：休闲卤制品市场发展机遇解析

Investment Rating - The report does not explicitly state an investment rating for the leisure marinated products industry in China [4]. Core Insights - The leisure marinated products market in China has shown significant growth, with the market size increasing from CNY 247.72 billion in 2019 to CNY 363.57 billion in 2023, and is projected to reach CNY 534.21 billion by 2028 [4][10]. - The market for leisure marinated products was valued at CNY 139.61 billion in 2023, with expectations to exceed CNY 200 billion by 2027 [9][10]. - The industry is experiencing a trend towards community-based products, with significant interest from capital investors in community marinated product brands [6]. - Marketing strategies are evolving, with brands leveraging cross-industry collaborations and targeting younger consumers through innovative promotional activities [7][19]. Market Overview - The leisure marinated products market is primarily concentrated in Eastern China, which accounts for over 40% of the market share, followed by Northern and Central China, each exceeding 13% [5][12]. - The growth rate of leisure marinated products is notably higher than that of traditional marinated products, with a compound annual growth rate (CAGR) of 16.5% from 2019 to 2022 [10]. Industry Trends - The industry is witnessing a diversification of product offerings, with brands continuously innovating to meet the diverse preferences of consumers [17]. - The rise of the "宅经济" (stay-at-home economy), "单身经济" (single economy), and "夜宵经济" (night snack economy) has led to younger generations becoming the primary consumers of leisure marinated products [7]. Distribution and Supply Chain - The cold chain logistics sector is crucial for the industry, with China's cold storage capacity reaching 66.51 million tons in 2022, indicating a growing demand for cold chain logistics in the marinated products market [14][15].