2024中国富锶天然矿泉水行业白皮书：“富锶康养，源于自然”

Investment Rating - The report indicates a positive investment outlook for the natural mineral water industry, particularly for products rich in trace elements like strontium [4][6][26]. Core Insights - The demand for health-oriented drinking water has surged due to rising health awareness among consumers, leading to a shift from merely safe drinking water to water that provides nutritional benefits [4][6]. - The report highlights the unique health benefits of strontium, which is essential for bone health and has antioxidant properties, making products like 富银天然泉水 increasingly popular [6][28]. - The market for 富银天然泉水 is expected to grow significantly, with projections indicating a market size of 59 billion yuan in 2024, surpassing 100 billion yuan by 2027, and reaching 162 billion yuan by 2030 [41]. Summary by Sections Industry Development Background - Economic growth and rising living standards have led consumers to prioritize health and quality in their dietary choices, driving the demand for high-quality, health-enhancing water [16][20]. - The health consumption trend is supported by government initiatives promoting health awareness, which has created a favorable environment for the growth of the 富银天然泉水 market [4][26]. Current Industry Status - The 富银天然泉水 market is characterized by a diverse range of products, reflecting strong market vitality and innovation [6][34]. - The industry is witnessing a shift towards high-quality production standards and the establishment of specialized health-related standards for water products [12][36]. Consumer Insights - Consumers are increasingly aware of the health benefits associated with trace elements in water, influencing their purchasing behavior towards products that offer these benefits [50][51]. - The primary consumer demographics are health-conscious individuals, particularly among the aging population, who are seeking high-quality, nutritious drinking options [39][50]. Industry Trends - The report identifies several key trends, including advancements in production technology, the establishment of sustainable standards, and the importance of brand building through effective marketing strategies [12][23][36]. - The market is expected to see a rise in the proportion of 富银天然泉水 within the bottled water segment, with an anticipated increase from 2.2% in 2024 to 4.1% by 2030 [41]. Competitive Landscape - The competitive landscape is shaped by local brands leveraging unique water sources and quality assurance to differentiate themselves in the market [46][44]. - The report notes that while many brands focus on regional markets, there is significant potential for growth as companies expand their reach nationally and internationally [46][39].