Discover Click Purchase Shopping Report India June 2024

Investment Rating - The report does not explicitly provide an investment rating for the industry Core Insights - The report analyzes the online shopping trends in India, focusing on consumer behavior and preferences in e-commerce, D2C, and traditional brands transitioning online [1] - Urban Indian shoppers exhibit a mix of planned (63%) and impulsive (16%) purchasing behaviors, indicating a diverse shopping approach [4][5] - Convenience, price sensitivity, and privacy are key drivers for urban Indian consumers, with 64% expressing a desire for user-friendly apps for mobile shopping [6][7] Summary by Sections Shopping Behavior - Urban Indians prefer to shop monthly or weekly, with average monthly spending ranging from ₹1,000 to ₹5,000 [10] - The top online shopping categories include smartphones (59%) and skincare (50%), while jewelry and furniture are predominantly purchased offline [12][15] Discovery Channels - E-commerce aggregator websites are the primary channels for discovering new products (77%), followed by social media ads (47%) [22] - YouTube and Instagram are the leading platforms for product discovery, with Facebook showing lower engagement among Gen Z [24] Purchase Triggers - Customer reviews and attractive discounts are the strongest triggers for purchases among urban Indian shoppers [28] - E-commerce aggregators are most effective in converting product discovery into purchases (59%) [26] Brand Websites - There is a growing appeal for brand websites due to exclusivity, authenticity, and discounts, with 59% of shoppers believing all brands should offer loyalty programs [36]