2024药食同源保健品滋补品行业分析报告

Industry Overview - The nutrition and health food market in China is growing rapidly, with the industry size reaching 5885 billion yuan in 2022 and expected to exceed 8000 billion yuan by 2027 [3] - The top three factors driving consumer purchases of health food are immune enhancement (20%), spleen and stomach nourishment (14%), and blood and qi replenishment (13%) [3] - Male consumers account for 56.1% of the social media discussions on food therapy and health products, indicating a growing awareness of health among men [5] - The younger generation (under 35 years old) is increasingly adopting health-conscious behaviors, with their proportion rising by 4.2 percentage points [5] Market Trends - The average price of food therapy products on Taobao and Tmall has been decreasing annually, leading to intensified price competition and some sellers exiting the market [9] - Despite the increase in product variety, the number of sellers has decreased, suggesting a shift of some sellers to other platforms while mid-to-high-end brands expand their product lines [9] - The sales of food therapy products on Taobao and Tmall have shown a slight decline, but the sales volume continues to grow, indicating sustained consumer interest [7] Key Ingredients and Segments - Key ingredients such as donkey-hide gelatin (ejiao), health paste, poria cocos, Chinese yam, sea buckthorn, and honeysuckle have seen sales growth exceeding 20% [14] - Health paste sales have grown by 27% in MAT2024, with products like pear paste and loquat paste being particularly popular [15] - Donkey-hide gelatin products have shown strong growth in the blood and qi replenishment market, with a 20.2% increase in sales [17] - The "three highs" (hypertension, hyperlipidemia, and hyperglycemia) market has grown by 26.6%, with ingredients like notoginseng, American ginseng, gastrodia elata, and ganoderma showing over 120% growth [20] - The liver protection market has grown by 34.1%, with ingredients like milk thistle, ganoderma, schisandra, and ginger showing significant growth [22] - The sleep aid market has grown by 10.1%, with ingredients like sour jujube seed, poria cocos, and lily being commonly used in sleep aid products [24] Product Trends - Donkey-hide gelatin, poria cocos, Chinese yam, honeysuckle, and sea buckthorn are leading the sales growth trend due to their wide range of health benefits [29] - Longan meat (dried longan) and ganoderma are increasingly used in combination with other ingredients, showing high sales growth in products like health paste and ganoderma slices [29] - Gift box packaging has seen a 6.0% increase in sales and a 27.7% increase in sales volume, driven by their suitability as gifts for family and friends [31] - The trend towards ready-to-eat and snack-like health products is growing, making health products more convenient and suitable for various scenarios such as office, home, and travel [33]