Investment Rating - The report indicates a positive outlook for the home furnishing industry, driven by government policies promoting the replacement of old products with new ones, particularly in smart and green appliances. Core Insights - The Ministry of Commerce has initiated a campaign to promote the replacement of old consumer goods, which is expected to stimulate demand in the home furnishing sector. This initiative aligns with the government's focus on high-quality development and economic transformation [4][5][6]. - The home furnishing industry is experiencing a surge in sales due to the implementation of the "old-for-new" policy, with regions like Hubei reporting over 20 billion yuan in sales from smart home appliances [7][8]. - The report highlights the increasing consumer demand for high-quality living environments, emphasizing the shift towards smart and green home products as a response to rising living standards [4][5]. Summary by Sections Key Events - The Ministry of Commerce held a press conference on June 25, 2024, to discuss the progress of the "old-for-new" initiative, which has seen various regions implement supportive policies for home furnishing products [4]. - Hubei Province has reported significant sales from its "old-for-new" program, with over 20 billion yuan in sales attributed to smart home appliances [7]. - The report notes that the national building materials home furnishing prosperity index (BHI) rose to 126.03 in May 2024, reflecting a positive market sentiment [5][6]. Domestic Highlights - Hubei's "old-for-new" initiative has led to substantial sales, with over 8 million transactions recorded for smart appliances [7]. - The report mentions various local initiatives, such as Jiangsu's focus on integrating online and offline sales to promote the "old-for-new" policy [4]. - The report also highlights the successful launch of the 2024 Home Renovation Consumption Season in Langfang, which attracted significant consumer interest [12]. Strategic Collaborations - A strategic partnership was formed between Juran Home and Huawei to enhance digital cooperation, focusing on smart home solutions [19]. - The report notes that Midea and Siemens are exploring green industrial ecosystems, aiming to create efficient energy solutions for industrial parks [22]. Industry Events - The 21st China International Housing Industry and Building Industrialization Products and Equipment Expo was held from June 27-29, 2024, showcasing innovations in the home furnishing sector [24]. - The 2024 China Home International Quality Development Forum was successfully conducted, focusing on high-quality development strategies for the home furnishing industry [26].
家居行业周刊：湖北省消费品以旧换新稳步推进，助力家居产业稳健发展
Zhi Yan Zi Xun·2024-07-15 03:37