2024抖音夏季美食创作灵感——“水系”美食

Investment Rating - The report does not provide a specific investment rating for the industry Core Insights - The Grand Canal's "water system" cuisine has seen a significant increase in content creation on Douyin, with a notable rise in viewership and engagement for various regional dishes [4][9][24] - The integration of local culinary traditions along the Grand Canal has inspired creators to explore and share the cultural stories behind these foods, leading to a surge in interest and viewership [9][10][12] Summary by Sections Section 1: Growth of "Water System" Cuisine - Since June 2024, content related to the Grand Canal's "water system" cuisine has experienced rapid growth on Douyin, with specific dishes like Huai'an salted duck eggs increasing by 148% in viewership [4] - Other dishes such as Huainan beef soup and Cangzhou hot pot chicken have also gained significant attention, with viewership numbers reaching over 51 million and 6.9 million respectively [4] Section 2: Creative Trends in Culinary Content - Creators are increasingly focusing on the cultural narratives behind the dishes, with topics related to the Grand Canal cuisine generating over 230 million views on Douyin [9] - The trend of "finding local flavors" has emerged, where creators immerse themselves in local cultures to discover authentic tastes and share the stories behind them [12][19] Section 3: Innovation in Traditional Dishes - There is a growing trend of "revamping" traditional dishes, where creators experiment with new ingredients and cooking methods to give classic recipes a modern twist [19][20] - For instance, the combination of traditional Lakezhou dishes with international ingredients has showcased how culinary traditions can evolve while respecting their roots [19][20] Section 4: Cultural Significance of the Grand Canal - The Grand Canal serves as a vital link for the exchange of culinary techniques and ingredients between northern and southern China, fostering innovation in cooking styles and flavors [24] - The canal's influence on regional cuisines has been documented extensively on Douyin, providing a platform for creators to share their culinary explorations and insights [24]