2024全龄儿童健康成长新趋势白皮书

Children's Health and Nutrition Trends - The prevalence of allergic rhinitis in school-age children is increasing, with pollen and dust mites being the main triggers [2] - Parents of 7-12 year olds widely recognize the importance of diversified nutritional supplements and the concept of "age-specific nutrition" [4] - 74% of parents of 7-12 year olds understand the concept of "age-specific nutrition", with 94% considering nutritional supplements important [4] - Elementary school parents place greater emphasis on functional nutrients to support their children's vision, immunity, and gut health [6] Parental Preferences and Market Trends - Parents prefer European and American brands due to their rich product matrix, child-friendly forms, and scientifically reliable ingredients [26] - 35% of parents prefer to purchase European and American brands for children's nutritional products [27] - Parents of 7-12 year olds pay particular attention to the taste, form, and absorption of nutritional products [28] - The market for children's nutritional products is entering a new stage of "age-specific precision nutrition" [46] Key Nutritional Concerns by Age Group - For 0-6 year olds, parents focus on immunity and height development, with DHA, iron, and vitamin A being key supplements [34][65] - For 7-12 year olds, parents are concerned about myopia, dental caries, and contact allergies, with lutein and probiotics being preferred supplements [34][82] - For 13-18 year olds, parents prioritize psychological stress, emotional management, and sleep issues, with calcium and vitamin D3 being key supplements [34][133] Product Innovation and Consumer Expectations - Parents expect children's nutritional products to be convenient, easy to use, and available in diverse packaging [85] - For 7-9 year olds, parents prefer products with convenient and efficient designs, while 10-12 year olds expect more personalized customization [123] - Drops, granules, and oral liquids are popular forms due to their ease of administration, precise dosing, and good taste [123] Market Growth and Future Opportunities - The middle and older children segment (7-18 years) has huge consumption potential, with the market expected to continue growing [33] - Sugar-free, low-sugar, and naturally sweetened products are becoming a new trend in children's nutrition [33] - The combination of scientific nutrient formulations can more effectively promote the healthy growth of children across all ages [189]