2023年全球便携式冰箱行业蓝皮书

Investment Rating - The report does not explicitly state an investment rating for the portable refrigerator industry Core Insights - The global outdoor lifestyle market is experiencing significant growth, driven by a diversification in residents' lifestyles and an increasing demand for outdoor activities, creating a trillion-dollar global outdoor lifestyle industry [2][5] - Portable refrigerators are essential tools in various outdoor scenarios, providing convenience and comfort by keeping food and beverages fresh and cool, as well as meeting specific needs such as medical storage [7][10] - The demand for portable refrigerators is expected to rise due to the recovery of the global tourism industry post-pandemic and the increasing penetration of outdoor activities among the population [5][24] Summary by Sections Global Outdoor Lifestyle Market Overview - The shift towards a diversified lifestyle among global residents is fostering growth in outdoor living demands, leading to the emergence of a vast outdoor lifestyle industry worth trillions of dollars [2] - Various outdoor activities, including road trips, camping, and fishing, are contributing to the rapid expansion of the outdoor lifestyle market [5] Demand for Portable Refrigerators - There is a strong demand for preserving fresh food and beverages in outdoor settings, making portable refrigerators indispensable [7] - Portable refrigerators are also utilized in emergency situations at workplaces, providing backup cooling functions when main refrigerators fail [7] Market Potential and Growth - The global market potential for portable refrigerators is estimated to reach approximately $720 billion, with significant opportunities in various application scenarios such as automotive, camping, and hotels [30] - The number of camping families globally is projected to increase from 66.76 million in 2022 to an estimated 98.5 million by 2027, indicating a growing market for portable refrigerators in camping scenarios [24] Technological Drivers - The application of lithium batteries significantly enhances the portability and operational duration of portable refrigerators, making them suitable for outdoor use [31] - The use of high-efficiency insulation materials improves the thermal performance of portable refrigerators, contributing to their durability and energy efficiency [33] Industry Chain Overview - The portable refrigerator industry chain exhibits tighter connections between upstream material suppliers, midstream manufacturers, and downstream distributors, ensuring efficient operations from product development to market delivery [37][40] Competitive Landscape - The portable refrigerator market is competitive, with leading brands such as BODEGA, ALPICOOL, and DOMETIC dominating various regions, particularly in the U.S. and Europe [46][60] - Emerging brands have opportunities for growth in untapped markets, driven by increasing consumer demand for portable cooling solutions [46]