2024年中国人才测评行业概览

Industry Overview - Talent assessment is defined as the comprehensive use of quantitative and qualitative methods to evaluate individuals' morality, intelligence, ability, performance, and physical condition [16] - The talent assessment industry in China has evolved from simple to complex tools and methods, including interviews, written tests, practical demonstrations, and psychological tests [19] - The market size of China's talent assessment industry grew from RMB 2 billion in 2018 to RMB 3.11 billion in 2022, with a CAGR of 23.9% [23] - The market is expected to reach RMB 4.67 billion by 2028, with a projected CAGR of 7.0% [23] - The human resources service industry in China is expected to grow at a CAGR of 18.5%, reaching RMB 21.302 trillion by 2028 [23] Industry Applications - Talent assessment improves recruitment accuracy by 30%, reduces recruitment costs, and decreases new employee turnover [5] - Employee satisfaction with training content increases by 25% after implementing talent assessment, and work efficiency improves significantly [5] - The penetration rate of talent assessment is highest in the government and enterprise sector at 30%, followed by the financial sector at 20% [32] - Manufacturing and internet industries have a penetration rate of 15%, while retail is at 10% [32] Industry Trends - Future trends in talent assessment include digitalization, intelligence, and service-oriented solutions [35] - The industry will shift from single recruitment assessments to covering the entire career lifecycle of individuals [35] - Key trends include business scenario integration, employee experience integration, data analysis integration, and PaaS platform customization [37] Competitive Landscape - The talent assessment industry in China is characterized by a multi-tiered competitive landscape, with Beisen leading the market [40] - The second tier includes companies like DDI, SHL, and Zhaopin, while the third tier features emerging players like 51job and Kenexa [41] - Companies are expanding their services to include comprehensive talent solutions, particularly in talent training [40] Key Companies - Beisen focuses on HR technology, offering HR SaaS and talent management platforms, serving over 4,500 enterprises [42] - CIIC Consulting, with 35 years of experience, provides a range of HR services including outsourcing, consulting, recruitment, and training [42]