6月美妆出海东南亚市场研究-印尼

Investment Rating - The report does not explicitly state an investment rating for the beauty industry in Indonesia. Core Insights - The beauty market in Indonesia shows significant growth potential, particularly in skincare and cosmetics, with Indonesia and Vietnam being the largest markets in the region [5]. - The top brand in the Indonesian beauty market is L'Oreal, with a monthly sales revenue of 2.821 billion and a wide range of products [12]. - The most searched keywords in the beauty industry include "Skintific" and "sunscreen," indicating consumer interest in skincare products [17]. Summary by Sections Market Analysis - The skincare and cosmetics market in Indonesia is substantial, with skincare products generating 11.36 billion and cosmetics 39.58 billion in sales [5]. - The distribution of skincare and cosmetics across various platforms shows a strong presence in Indonesia, with significant sales figures reported [25]. Sales Performance - The top-selling product in the skincare category is the ELFORMULA Intensive Peeling Solution, with a sales figure of 721.6 million [30]. - In the cosmetics category, Maybelline's Superstay Matte Ink Liquid Lipstick leads with a sales figure of 321.9 million [32]. Brand Rankings - L'Oreal ranks first among beauty brands in Indonesia, followed by Avoskin and Skintific, with respective monthly sales of 2.821 billion, 212 million, and 55.54 million [12]. - The top-selling product series includes Scarlett Whitening, which has seen a remarkable sales increase of 6770% [15]. Consumer Trends - The report highlights a growing interest in local brands and products, with Coolvita Indonesia leading in sales among influencers [26]. - The beauty industry is heavily influenced by social media, with significant engagement and sales driven by platforms like TikTok [19]. Advertising Insights - Advertising investments in the beauty sector are substantial across various platforms, with Thailand showing the highest ad spend [21].