6月美妆出海东南亚市场研究-越南

Investment Rating - The report does not explicitly state an investment rating for the beauty industry in Vietnam. Core Insights - The beauty market in Vietnam is experiencing significant growth, with skincare and cosmetics markets being the largest in Indonesia and Vietnam, while Singapore and Malaysia have more development potential [5]. - In June 2024, the distribution of skincare and cosmetics across various sites shows Indonesia with a market size of 11.36 billion and Vietnam at 32.52 billion [5]. - The top-selling products include hair removal devices and sunscreen, indicating a strong consumer interest in skincare and personal care [18]. Summary by Sections Market Analysis - The beauty market in Vietnam is characterized by a high demand for skincare products, particularly sunscreen, which has the highest search volume [20]. - The top brands in the market include SKIN1004, centella, and Olay, with SKIN1004 leading in sales at 162 million [13]. Sales Performance - The top-selling stores include Anessa Store and CERAVE VIỆT NAM STORE, with sales reaching 116.43 million and 104.17 million respectively [16]. - The top product categories are skincare and cosmetics, with a notable performance in facial care and sun protection products [27]. Consumer Trends - The report highlights a growing interest in beauty products on social media platforms, particularly TikTok, where beauty-related content is gaining traction [29]. - The most searched keywords in the beauty sector are sunscreen and facial cleansers, reflecting consumer preferences [20]. Product Insights - The report lists the top products in the beauty market, with the highest sales recorded for hair removal devices and sunscreen products [18][35]. - The average price for top products varies, with hair removal devices priced at approximately 284.84 and sunscreen at 71.37 [18]. Advertising and Marketing - Advertising investments in the beauty sector are substantial, with Thailand leading in ad spending, while Taiwan has the smallest scale [23]. - The report emphasizes the importance of digital marketing and influencer partnerships in driving sales in the beauty industry [29].