Alcoholic Drinks 2024

Investment Rating - The report does not explicitly provide an investment rating for the alcoholic drinks industry, but highlights significant brand value growth and market dynamics that may influence investment decisions. Core Insights - The alcoholic drinks industry is experiencing notable brand value increases, with Corona Extra reclaiming its title as the most valuable beer brand globally, achieving a 40% increase in brand value to USD10.4 billion [21][29] - Moutai and Wuliangye continue to dominate the spirits sector, maintaining their positions as the top two most valuable spirits brands, with Moutai valued at USD50.1 billion and Wuliangye at USD25.9 billion [30][31] - Sustainability perceptions are becoming increasingly important, with Corona Extra having the highest Sustainability Perceptions Value in the beer sector at USD889 million, while Moutai leads the spirits sector with a value of USD5.9 billion [27][45] Summary by Sections Ranking Analysis - Corona Extra is the fastest-growing beer brand, with a 40% increase in brand value, followed by Heineken and Budweiser [21][22] - Tsingtao is recognized as the strongest beer brand, achieving a BSI score of 87.0 out of 100 [24] - In the spirits category, Moutai and Wuliangye hold AAA+ brand strength ratings, with Moutai's brand value increasing by 1% [31][35] Beers 50 - The top three most valuable beer brands are Corona Extra (USD10.4 billion), Heineken (USD9 billion), and Budweiser (USD7.4 billion) [29] - Significant growth is noted for Estrella Damm and Tiger, with brand values increasing by 37% and 30%, respectively [25][26] Spirits 50 - Moutai leads the spirits market with a brand value of USD50.1 billion, followed by Wuliangye at USD25.9 billion and Luzhou Laojiao at USD8.2 billion [30][31] - Jim Beam shows the largest percentage growth in brand value, increasing by 83% to USD539 million [37] Sustainability Insights - Sustainability is a key driver of brand consideration, accounting for 8.5% in the beer sector and 10.7% in the spirits sector [27][45] - The report emphasizes the financial value associated with sustainability perceptions, highlighting the importance of brand reputation in this area [28][46]