3D制式影片数据观察

Investment Rating - The report does not explicitly provide an investment rating for the industry Core Insights - The report discusses the evolution of 3D films, highlighting their necessity in cinemas and questioning whether they remain a preferred choice for audiences [2] - It analyzes the box office performance of three films: "Aquaman 2: The Lost Kingdom," "Kung Fu Panda 4," and "Godzilla vs. Kong 2: Rise of the Empire," indicating a strong preference for 3D formats among viewers [2][35] Summary by Relevant Sections Aquaman 2: The Lost Kingdom - As of May 12, 2024, "Aquaman 2: The Lost Kingdom" has grossed 465 million, ranking sixth among imported films in 2023 [5] - The film's ordinary 3D box office accounted for 85.2% of its total revenue, indicating a strong performance of the 3D format [7] - The ordinary 3D format contributed an estimated 8.32 million in additional box office revenue compared to 2D [11] Kung Fu Panda 4 - "Kung Fu Panda 4" has accumulated 360 million in box office revenue, ranking fourth among imported films in 2024 [15] - The ordinary 3D format accounted for 58.9% of the film's total box office, demonstrating a significant preference for 3D viewings [18] - The ordinary 3D format generated an estimated 11.23 million in additional box office revenue compared to 2D [22] Godzilla vs. Kong 2: Rise of the Empire - As of May 12, 2024, "Godzilla vs. Kong 2: Rise of the Empire" has grossed 950 million, making it the highest-grossing imported film of 2024 [26] - The ordinary 3D format represented 82.3% of the film's total box office, showcasing a strong audience inclination towards 3D [28] - The ordinary 3D format contributed approximately 48.77 million in additional box office revenue compared to 2D [33] Conclusions - For suitable films, audiences show a strong preference for 3D formats, with box office and attendance ratios for 3D ranging from 60% to 80% [35] - The 3D format not only enhances viewer experience but also provides higher revenue for film producers and cinemas, indicating a positive cycle in the film ecosystem [36]