2024年7月文娱行业市场观察

Film Market Overview - In July 2024, the total box office revenue reached 5.38 billion yuan, a year-on-year decrease of 38.3% [2] - The summer box office has exceeded 7.5 billion yuan so far [2] - Domestic films "Catch the Doll" and "Silent Kill" ranked first and second in cumulative box office, accounting for 68.5% of the market share [2] - The top 10 films in July 2024 included 5 domestic and 5 imported films, with "Catch the Doll" leading at 2.42 billion yuan [3] TV Series Market Overview - "Tang Dynasty Strange Tales: Journey to the West" topped the viewership index in July 2024 [4] - "The Story of Rose" maintained advantages in brand cooperation and total exposure duration [4] - "You Are More Beautiful Than Starlight" had the highest brand exposure frequency [4] - The top 10 series were dominated by costume dramas, with 6 titles in the genre [5] Variety Show Market Overview - "Keep Running Season 8" remained the top variety show in viewership index despite concluding in July 2024 [7] - Music variety shows occupied 3 spots in the top 10, with "The Rap of China 2024" showing significant advantages in brand exposure duration and frequency [7] - The top 10 variety shows included 5 network variety shows and 5 TV variety shows [8] Online Film & Animation Market Overview - Only 3 new films entered the top 10 online film viewership index in July 2024, with "Nameless Fire" topping the chart [11] - In animation, "Cang Yuan Tu", "Bai Lian Cheng Shen", and "Dou Po Cang Qiong" maintained their top positions [11] - 7 out of the top 10 animations from June remained in the July rankings [11] Micro-drama & Documentary Market Overview - Platform-specific micro-drama leaders included "Hard to Resist" (Tencent Video), "First Marriage" (iQIYI), "Beauty Strategy Season 1" (Youku), and "Broken Eyebrow" (Mango TV) [14] - The documentary "Guardians" topped the viewership index, focusing on the conservation of Chinese pangolins [14] Industry Developments - The online literature market reached 38.3 billion yuan in revenue in 2023, with IP adaptations growing 33.7% year-on-year [18] - The game industry generated over 140 billion yuan in the first half of 2024, with mini-program games growing 60.5% year-on-year [18] - Douyin announced a billion-yuan support plan for micro-drama content creation and marketing [19] - Bilibili's IP licensing market is transitioning from a billion-yuan to a trillion-yuan scale [21] Technology & Innovation - Tencent showcased its Hunyuan large model and multiple AI applications at WAIC 2024 [22] - iQIYI and Weibo jointly launched AI character accounts for popular shows [22] - Kuaishou became one of the first domestic apps to launch on Apple's Vision Pro [23] - Meta introduced 3D Gen AI model capable of generating high-quality 3D content within 1 minute [23]