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有色金属行业:如何看待金价对金饰消费以及珠宝公司业绩影响?
2024-08-06 02:00

Investment Rating - The report recommends a positive outlook on the jewelry industry, particularly for leading companies such as Lao Feng Xiang, Cai Bai Co., China Gold, Zhou Da Sheng, and Chao Hong Ji, while also suggesting to pay attention to Lao Pu Gold and Chow Tai Fook [2]. Core Insights - The jewelry market has experienced alternating growth and cyclical impacts, with store openings serving as a key internal growth driver. From 2007 to 2013, the market size grew at a CAGR of 21%, while from 2013 to 2016, it faced a consolidation period with a CAGR of only 3% [2][4]. - The demand for gold jewelry is stabilizing, with gold price fluctuations having a more significant impact on gold bars and coins than on jewelry. Moderate price fluctuations are beneficial for demand recovery [2][9]. - The introduction of traditional craftsmanship, such as ancient gold, has led to increased profit margins per gram for gold jewelry. In 2022, traditional gold, hard gold, and ancient gold accounted for 61%, 10%, and 29% of consumption, respectively [2][8]. Summary by Sections Market Dynamics - The jewelry market size has shown varying growth rates influenced by economic conditions and consumer income levels. The CAGR from 2016 to 2019 was 5%, while from 2019 to 2023, it was 4% due to rising gold prices and expansion by leading brands [2][4]. Company Performance Analysis - Cai Bai Co.: The company benefits from a pricing model based on target profit margins, allowing for better profit elasticity during rising gold prices. Their hedging strategy includes purchasing gold through T+D contracts to mitigate price fluctuations [11][14]. - Lao Feng Xiang: The company maintains stable wholesale profit margins through a cost-plus pricing mechanism and strong brand power. Their wholesale profit margins have remained between 8.4% and 9.4% from 2018 to 2023 [3][20]. - China Gold: The company employs a fixed markup pricing model, which results in relatively stable profit margins during price fluctuations. Their hedging strategy combines gold leasing and sales-based procurement to reduce the impact of gold price volatility [26][29]. Future Outlook - The report anticipates that from 2024 onwards, the competitive landscape will shift from channel strength to product innovation, with companies like Zhou Da Sheng focusing on product development and high-end branding initiatives [2][3].