2024年中国激光类医美行业概览报告：消费复苏持续推进，预计未来保持增长势头

Industry Overview - The laser aesthetic medical services industry in China has experienced growth from 2019 to 2023, with the market size increasing from RMB 2.29 billion to RMB 3.24 billion, achieving a CAGR of 9.1% [3] - The industry is characterized by its multifunctionality, efficiency, and precision, making it a popular choice among consumers for non-invasive or minimally invasive aesthetic treatments [3] - The development of laser technology has significantly enhanced the effectiveness of aesthetic treatments, with applications in skin rejuvenation, scar removal, and hair removal, among others [16][17] Market Size and Growth - The market size of China's laser aesthetic medical services is projected to grow from RMB 3.76 billion in 2024 to RMB 6.26 billion in 2028, with a CAGR of 13.6% [25][26] - The number of treatments is expected to increase from 3.36 million in 2023 to 5.86 million in 2028, driven by consumer demand and technological advancements [27] Industry Chain Analysis - The industry chain is well-structured, with upstream laser medical equipment suppliers, midstream medical aesthetic service providers, and downstream consumer platforms [29] - Upstream laser medical equipment is dominated by international brands, but domestic brands are gaining market share due to technological advancements, with domestic brands accounting for 48.2% of the market in 2024 [31][33] - Midstream medical aesthetic service providers face fluctuating gross margins, with non-surgical aesthetic services averaging a gross margin of 44.5% in 2021, 47.3% in 2022, and 46.3% in 2023 [35][36] Competitive Landscape - The laser medical equipment market is relatively concentrated, with the top 5 brands holding a combined market share of 41.2% in 2024 [32] - Domestic brands such as KeYing Laser, Qizhi Laser, and Taifurize are gradually replacing imported brands, with a combined market share of 14.04% in 2024 [33] Consumer Behavior - Consumers in high-tier cities are the primary users of laser aesthetic services, with first-tier cities accounting for 33.2% of the market in 2022, followed by new first-tier cities at 46.2% [39][40] - Consumers prioritize skin improvement and the precision of aesthetic services, with 39.5% of consumers seeking treatments for skin dissatisfaction and 23.5% for facial feature dissatisfaction [40] Policy and Regulation - Recent policies have focused on stricter regulation of the medical aesthetic industry, emphasizing compliance and consumer protection [22][23] - Key policies include the "Guidelines for Strengthening the Supervision of Medical Aesthetic Advertising" and the "Notice on Further Strengthening the Comprehensive Supervision and Law Enforcement of Medical Aesthetics" [23]