The future of bleisure in APAC

Investment Rating - The report does not explicitly provide an investment rating for the bleisure travel industry in APAC Core Insights - The trend of bleisure travel is growing, driven by the shift to remote and hybrid work, allowing travelers to extend business trips into more enjoyable experiences [55][64] - A significant number of travelers from Asia are extending their business trips for leisure, indicating a clear demand for services that cater to these needs [53][61] Demographics - 51% of travelers in Singapore, Hong Kong, Australia, and India have traveled for work in the past two years, with almost 60% in the 45-64 age group [3][57] - India has the highest proportion of recent travelers at 77%, while Hong Kong has the lowest at 26% [57] Business Travel Patterns - Australia shows a strong emphasis on domestic travel (90%), while Singaporeans have a high rate of overseas travel (82%) [5][59] - Hong Kong focuses on travel to mainland China (67% to GBA cities), and India has the highest domestic travel share at 95% [5][59] Preferred Accommodation - Standard hotels, motels, and condominiums (3 stars or below) are the most preferred overall at 56%, with India showing the highest preference at 61% [10][30] - Luxury accommodations (4 or 5 stars) are chosen by 45% overall, with Singapore and Hong Kong at 52% [10][30] Bleisure Travel Trends - 68% of business trip travelers have taken at least one extra day during their business trip for leisure, with India leading at 77% [11][18] - On average, travelers in Australia, India, and Singapore take 4 extra days, while Hong Kong takes only 3 [18] Activities During Bleisure - Common activities during bleisure trips include traveling by train (50%) and air (49%), with India leading in train travel at 54% [22] - Visiting natural landscapes ranks highest in all countries (55%), with shopping being particularly popular in Singapore (58%) and Hong Kong (57%) [34] Factors Influencing Bleisure Decisions - The most significant factors influencing bleisure travel decisions include location and destination appeal (54%) and the desire for relaxation (54%) [26] - Cost-effectiveness of extending the trip is significant for 47% of respondents, especially in Singapore (63%) [26] Airbnb Preferences - India stands out with 80% of respondents indicating they would likely book an Airbnb for their upcoming bleisure trip [45] - Flexible check-in times and reliable internet are critical features for business travelers, with 53% and 49% respectively finding them appealing [51] Key Insights and Conclusion - The evolving trend of bleisure travel highlights changing dynamics in business trips, with regional variations in preferences for activities, companions, and destinations [53][61]