2024年中国考试评价行业概览：揭示评价趋势，解读行业挑战

Industry Overview - The examination and evaluation industry in China is rapidly developing towards intelligence, with technologies such as intelligent test paper generation and intelligent proctoring becoming important trends, providing more efficient and intelligent solutions for exam management [3] - The market size of China's examination and evaluation industry decreased by approximately 1.86 billion yuan from 2018 to 2022, but the adoption of online exam systems and big data analysis has significantly improved exam efficiency and accuracy while reducing operational costs [3] - The competition landscape in China's examination and evaluation industry is multi-layered, with state-owned enterprises leading the market, second-tier companies like ATA, Haiyuntian, and Shanda Oma fiercely competing, and third-tier emerging companies like Century Internet, Zhuofan Technology, and Wuyue Xin showing potential [4] Market Size and Growth - The market size of China's human resources service industry is expected to maintain a compound annual growth rate of 18.5% over the next six years, reaching a trillion-yuan scale by 2028, while the examination and evaluation market size is expected to reach 8.19 billion yuan by 2028 [14] - From 2018 to 2022, the market size of China's examination and evaluation industry grew from 7.91 billion yuan to 8.94 billion yuan, with a compound annual growth rate of 3.1%, and is expected to reach 13.54 billion yuan by 2028 with a growth rate of 8.0% [24] Industry Chain Analysis - The upstream of the examination and evaluation industry chain consists of infrastructure providers, the midstream includes examination and evaluation solution providers, and the downstream comprises government departments, industry associations, educational institutions, and enterprises [26] - State-owned examination institutions dominate the market, holding a significantly larger market share than private institutions, with advantages such as large profits and national system support, but also facing challenges like outdated products and weak R&D capabilities [28] - The penetration rate of examination and evaluation varies across industries, with the highest penetration rate in the government and enterprise sector at 30%, followed by the financial industry at 20%, and the manufacturing and internet industries at 15% [30] Industry Trends and Competition - Future trends in examination and evaluation include digital transformation, intelligent development, personalized evaluation, and the construction of a comprehensive evaluation system, providing more accurate and effective tools for the education sector [34] - The competition in China's examination and evaluation industry is intensifying, with state-owned educational institutions leading the market, second-tier companies competing fiercely, and third-tier emerging companies showing potential [37] Company Analysis - Guangzhou Talent Group's subsidiary has developed the "ZhiShiYun" platform and a high-intelligence question bank system, accumulating rich experience in human resources services [39] - ATA is a professional provider of intelligent examination and evaluation services in China, offering professional examination and online learning services to government agencies, industry associations, enterprises, and candidates [39] - Oma Software is a leading enterprise in the field of examination and evaluation in China, providing comprehensive information construction solutions to government departments, industry associations, educational institutions, and enterprises [39] - Beisen is a company focused on human resources technology, offering HR SaaS and talent management platforms, with its main revenue coming from HCM solution subscriptions and professional services, serving 4,500 enterprises [39]