电脑行业：2024年第3季度电脑配件选品参考

Industry Overview - The penetration rate of laptops and desktops in Southeast Asia is expected to continue rising over the next five years, with online sales of laptops projected to reach 56% by 2029 [2][3] - The demand for computer accessories is also growing in tandem with the increasing adoption of laptops and desktops [2] Product Recommendations - Key product categories for computer accessories include office scenarios, gaming scenarios, and DIY computer components [5] - Recommended products for office scenarios include iPad Bluetooth keyboards, office mice, and Mini PCs [5] - Gaming scenario recommendations include mechanical keyboards, gaming mice, and displays [5] - DIY computer component recommendations include SSDs, RAM, and blower-style coolers [5] Advertising and Marketing Strategies - Keyboard and mouse advertisements have a high return on investment, with a 32X ad-to-sales ratio in 2023 [8] - Sellers are advised to increase advertising budgets for core products and set higher commission rates for affiliate marketing (AMS) to achieve a 25% ROI [9] - CPAS (Shopee x Facebook ads) have shown strong performance, with a 25% share of total GMV and a 56X ROI for touchpad and drawing tablet categories [11][12] Localized Fulfillment Recommendations - Keyboards weighing between 800g to 1,500g are recommended for localized fulfillment in Vietnam, Thailand, Philippines, and Malaysia [15] - Laptops are recommended for localized fulfillment in Malaysia, Thailand, Singapore, and the Philippines, with a focus on lightweight, high-performance models [18][19] - Displays are recommended for localized fulfillment in Thailand, Vietnam, Malaysia, Philippines, and Singapore, with a focus on high-resolution, eye-care, and high-refresh-rate models [20] Market Trends and Hot Products - In Malaysia, gaming laptops and portable office laptops dominate the market, with prices ranging from $134.2 to $725.6 [26] - In Vietnam, MacBooks are leading the market, with sales showing an upward trend [53] - In Thailand, gaming keyboards and mice are popular, with a focus on cost-effectiveness [67] - In the Philippines, minimalist and stylish keyboards and mice are gaining popularity, with mechanical keyboards remaining a key segment [77] Data Storage and Networking Components - Data storage products with larger capacities and smaller sizes are preferred in Vietnam [127] - Networking components such as routers, optical modems, and data cables are performing well in Vietnam [222] - In Brazil, cost-effective memory sticks, graphics cards, and cooling fans are popular in the computer components category [195]