电影行业：2024年7月中国电影市场研究报告

Investment Rating - The report does not explicitly provide an investment rating for the film industry in July 2024 Core Insights - The total box office for July 2024 in mainland China was 5.376 billion, a year-on-year decrease of 38.33% compared to 2023, with total attendance at 131 million, also down 38.31% year-on-year [2][5][7] - The lack of blockbuster films and competition from other entertainment forms, such as the Olympics, contributed to the decline in box office revenue [2][5] - The cumulative box office for 2024 as of July reached 29.15 billion, ranking 6th in history for the same period [7] Summary by Sections 1. July Box Office Overview - The total box office for July was 5.376 billion, down 38.33% year-on-year, with 1.31 billion attendees, also down 38.31% [5][6] - The number of screenings increased by 8.93% year-on-year to 12.89 million [5][6] - The average ticket price was 41.10 yuan, a slight decrease of 0.02 yuan year-on-year [6] 2. Key Film Performances - A total of 28 new films were released in July, 9 fewer than the same month last year [2][13] - Only 8 films grossed over 100 million, down from 11 last year, with only 2 films surpassing 1 billion [15][23] - The top film, "抓娃娃," generated 2.421 billion, contributing 45.03% to the total box office [23][24] 3. Regional Screening Analysis - Box office revenue in first-tier cities was 905 million, down 38.5% year-on-year; second-tier cities generated 2.498 billion, down 38.0%; and third-tier cities brought in 1.974 billion, down 38.6% [26][30] 4. Cinema Construction - In July, 90 new cinemas were built, an increase of 32 compared to last year, bringing the total for 2024 to 598, up by 149 [38][41] - The number of new screens reached 545, an increase of 217 year-on-year [38] 5. Special Effects Hall Performance - The total box office for special effects halls was 1.13 billion, with a year-on-year decline of 29.2, which is better than the overall market decline [59] - IMAX remains the highest-grossing brand in special effects halls, contributing 16.2% of the total special effects hall box office [59][60] 6. Key Cinema and Film Investment - Wanda Cinema had the highest operational efficiency among major cinema chains at 1.47, while the top film investment company, 万象影城, had an efficiency of 2.41 [49][54]