Industry Overview - The sports technology industry leverages modern technology to optimize sports performance, management, and experience, focusing on data analysis, biomechanics, smart devices, and remote training management [4] - The industry is categorized into data analysis & big data, smart wearable devices, virtual & augmented reality, and smart fitness & remote training [6] - The market size of the sports technology industry grew from 314 billion RMB in 2018 to 450.3 billion RMB in 2023, with a CAGR of 7.48% [33] - The market is expected to grow from 492.615 billion RMB in 2024 to 657.81 billion RMB in 2027, with a CAGR of 10.12% [33] Industry Characteristics - The industry is driven by innovative business models, including digital operations and sports culture integration, with the smart sports market expected to reach 150 billion RMB in 2023 [10] - Competition is intense, with domestic brands like Anta and Li-Ning achieving significant revenue growth, competing with international brands like Adidas and Nike [11] - The consumer base is expanding, with events like the Shanghai Sports Expo attracting over 80,000 visitors and 200 exhibitors in 2024 [12] - The industry has a promising future, supported by government policies and technological advancements like 5G and AI [13] Industry Development Phases - Initial Phase (1995-2007): The industry was in its infancy, with policies guiding the integration of sports and technology, focusing on scientific training and public fitness [16] - Launch Phase (2007-2017): The industry entered a launch phase with the "Science and Technology Olympics Action Plan," promoting the integration of technology and sports during the Beijing Olympics [17][18] - High-Speed Development Phase (2017-2024): The industry experienced rapid growth, driven by AI, VR, and other advanced technologies, with significant contributions from brands like Anta and Li-Ning [19] Industry Chain Analysis - Upstream: Focuses on digital transformation, sustainable raw materials, and high-quality supply chain management, with companies like China First Heavy Industries and Nestlé China leading the way [24][25] - Midstream: Driven by technological innovations like virtual coaching, AI referees, and big data predictions, with companies like Ruiteng International Sports Technology Group and Hanwang Technology at the forefront [28][29] - Downstream: Meets consumer demand for smart and personalized sports products, with smart wearable devices and online sports content driving growth [30][31] Competitive Landscape - The industry is divided into three tiers: leading global brands like Nike and Adidas, competitive brands like Puma and New Balance, and innovative SMEs with unique market positions [63] - Key factors driving competition include brand influence, technological innovation, regional cluster advantages, and government policy support [64][65][66] - The industry is expected to see increased competition driven by technological advancements, consumer demand for health and fitness, and capital investment trends [67][68][69] Key Companies - Li-Ning: A leading Chinese sports brand with significant technological innovations in footwear, such as "Li-Ning Boom" and "Li-Ning Light Foam," enhancing performance and durability [73] - Anta: A major player in the sports industry with a strong focus on innovation and market expansion, achieving robust financial performance and a wide retail network [74][75] - Keep: A prominent fitness app with over 200 million users, leveraging AI for personalized training plans and online fitness solutions [64]
体育科技：科技赋能，重塑运动新体验 头豹词条报告系列
头豹研究院·2024-08-12 12:32