2024运动户外行业奥运主题选品指南

Investment Rating - The report does not explicitly state an investment rating for the industry. Core Insights - The 2024 Paris Olympics is expected to drive significant growth in the sports and outdoor market, with a projected compound annual growth rate (CAGR) of 9.71% for the fitness market in Southeast Asia from 2022 to 2027 [21]. - The Shopee platform's cross-border sales in the sports and outdoor category increased by 54% year-on-year in 2023, indicating strong demand and market potential [21]. Summary by Sections 1. Paris Olympic Event Schedule and Key Marketing Nodes - The report outlines key dates for the Paris Olympics, including the opening ceremony on July 24, 2024, and the closing ceremony on August 11, 2024. It highlights promotional opportunities during the pre-event period and the event itself [4][6]. 2. Recommended Products Related to Olympic IP - The report suggests various products that can be marketed around the Olympic theme, including waterproof bags, commemorative medals, and mini basketball hoops, which are expected to attract consumer interest [14][19]. 3. Product Selection Recommendations for Olympic-Related Categories - The report provides specific product recommendations for categories such as sports jerseys, badminton equipment, and skateboarding gear, emphasizing the importance of aligning product offerings with the Olympic theme to capture market interest [24][66]. 4. Market Trends and Sales Forecasts - The Southeast Asian market for sports jerseys is projected to reach $15 billion by 2028, with online sales expected to increase from 14% in 2023 to 35% in the coming years [32][34]. - The report notes that the sports and outdoor market is experiencing robust growth, with significant opportunities arising from the upcoming Olympics [21]. 5. Hot Selling Items and Market Insights - The report identifies trending products in the badminton and skateboarding categories, highlighting consumer preferences for specific styles and brands, such as Yonex for badminton equipment [54][64]. - It also discusses the popularity of skateboarding as a newly added Olympic sport, which is expected to attract a younger demographic [67]. 6. Risks and Considerations for Olympic-Related Products - The report emphasizes the need for sellers to be cautious regarding the use of Olympic-related keywords, logos, or mascots, as there is a risk of brand complaints leading to product removal [77].