护肤趋势新风向：被医美带火的「械字号」，能否助推护肤赛道新增长？

Industry Overview - Medical skincare products are gaining popularity due to their safety, efficacy, and clinical validation, with consumer demands shifting from basic hydration to more specialized needs like post-cosmetic procedure care and sensitive skin repair [2] - The market for medical skincare is experiencing strong growth, with men emerging as a potential untapped market segment [2] - The industry is seeing increased demand for products that address skin issues caused by late-night routines and high-stress environments, presenting new growth opportunities for brands [2] Consumer Insights - Post-cosmetic procedure skincare is the primary demand among consumers, followed by daily care for sensitive and acne-prone skin [8] - Young women aged 18-34 are the dominant consumer group for post-cosmetic procedure skincare, with a trend towards younger users [10] - Male consumers are increasingly showing interest in medical skincare, particularly for sensitive skin and post-cosmetic procedure care, representing a growing opportunity [17][48] Product Categories and Trends - Medical skincare products such as dressings, repair creams, and repair lotions are the most discussed categories, with a focus on repair and anti-sensitivity functions [2] - Dressings/masks remain the most in-demand category, while medical serums, creams, and repair gels show strong growth potential [35] - Repair and sun protection are the most popular functions, with anti-aging, skin stabilization, and brightening showing growth potential [37] Market Opportunities - The male skincare market represents a blue ocean opportunity, with increasing demand for sensitive skin and post-cosmetic procedure care products [48] - Late-night routines and high-stress lifestyles are creating new skincare challenges, driving demand for safer and gentler medical skincare products [50] - Brands are expanding from post-cosmetic procedure scenarios to everyday skincare needs like late-night skin rescue and anti-aging [40] Brand Strategies - Brands like Aolangwei and Huanyan are focusing on post-cosmetic procedure scenarios, with Aolangwei emphasizing humanized collagen repair patches [14] - Fulemei is targeting sensitive skin and sunburn scenarios, while also expanding into male skincare with a focus on acne and acne scar repair [56][60] - Aolangwei's communication strategy emphasizes post-procedure repair, highlighting medical-grade safety and efficacy, while gradually expanding into daily skincare scenarios [54]