女装&礼服：2024-2025跨境电商多平台趋势分析

Investment Rating - The report does not explicitly state an investment rating for the industry or companies involved. Core Insights - Amazon's dress sales show significant seasonal fluctuations, with peaks in summer and winter months due to events like weddings and holidays. Sellers should adjust inventory and marketing strategies accordingly to capitalize on these trends [3]. - SHEIN's dress sales also exhibit clear seasonal patterns, with notable peaks in November 2023 and April 2024. The overall trend indicates a growing market demand for dresses in 2024 compared to 2023 [6]. Summary by Sections Amazon Dress Sales Analysis - Amazon's dress sales peak during summer (April to August) due to increased demand for formal occasions, while sales in autumn and winter remain strong due to holiday shopping [3]. - New dress launches on Amazon show significant sales spikes in September 2023 and May 2024, indicating key periods for new product introductions [4]. SHEIN Dress Sales Analysis - SHEIN's dress sales for the second quarter of 2024 show a year-on-year increase of 253.09%, with notable peaks in sales during specific periods [6]. - The number of new dress launches in 2024 is slightly higher than in 2023, suggesting a sustained market demand for dresses [6]. Hot Selling New Trends - Key trending dress styles include off-shoulder dresses, asymmetrical designs, and fitted styles, indicating consumer preferences in the current market [8][13].