Marketing and Data Security: The Unlikely Brand Building Partnership
CMO Council·2024-08-21 03:58
MARKETING AND DATA SECURITY: The Unlikely Brand Building Partnership Can Marketing and Security Safeguard Brand Trust Amid the Data Storm? MARKETING AND DATA SECURITY: THE UNLIKELY BRAND BUILDING PARTNERSHIP TABLE OF CONTENTS SECTION 1: SECTION 2: COLLABORATION & ALIGNMENT SOUND OFF 3 Introduction 5 How Marketing Sees Threats 6 Initiatives, Campaigns, MarTech 8 Capabilities: Brand, Data, CX, EX 11 Marketing-Security Relationship Strength by Industry Overcoming Obstacles 12 14 KPMG Expert Commentary 17 PSEG ...