2024年中国补充维生素类保健食品行业概览报告：银发经济兴起，维生素补充剂前景广阔

Investment Rating - The report does not explicitly state an investment rating for the vitamin supplement industry in China. Core Insights - The vitamin supplement industry in China has seen significant growth, with the market size increasing from 95 billion yuan in 2019 to 103.9 billion yuan in 2023, reflecting a CAGR of 2.3%. The market is expected to continue growing, reaching approximately 119.9 billion yuan by 2028, with a projected CAGR of 3.1% [3][33][35]. Industry Overview - Vitamins are essential nutrients for maintaining normal bodily functions, and the vitamin supplement market has been developing for a long time, surpassing a market size of 100 billion yuan by 2021 [3][30]. - The aging population presents a significant opportunity for the vitamin supplement market, as older adults often face nutritional deficiencies due to imbalanced diets [5][35]. - The government is actively promoting the silver economy, which is expected to positively impact both supply and demand in the vitamin supplement industry [6][35][38]. Market Size - The market for vitamin supplements in China has grown from 95.3 billion yuan in 2019 to 103.9 billion yuan in 2023, with a forecasted increase to 106.3 billion yuan in 2024 and 119.9 billion yuan by 2028 [33][30]. - The consumer base for vitamin supplements reached 220 million in 2023 and is expected to grow to 230 million by 2028, driven by increased health awareness [33][35]. Industry Chain Analysis - The vitamin supplement industry in China has a complete supply chain, with upstream suppliers providing raw materials, midstream manufacturers offering product solutions, and downstream channels including retail and direct-to-consumer sales [42][44]. - The focus on innovative and effective formulations, particularly those that promote bone health, is driving growth in the upstream raw material sector [44][47]. Competitive Landscape - The report highlights that vitamin D and vitamin C supplements dominate the market due to their multiple health benefits, with a significant number of products approved for these categories [51][57]. - The purchasing behavior of consumers is becoming more rational, with a focus on product functionality and safety, indicating a trend towards more specialized and targeted vitamin supplement products [57][58].