中国烤鱼市场现状和未来趋势分析白皮书

Investment Rating - The report does not explicitly state an investment rating for the industry Core Insights - The Chinese grilled fish market reached a scale of 134.18 billion yuan in 2023, with a year-on-year growth rate of 10.2% [9] - The market for spicy grilled fish, a popular flavor, is projected to grow from 47.1 billion yuan in 2023 to 72.27 billion yuan by 2028, indicating a compound annual growth rate of 8.8% [9][45] - The market is driven by consumer upgrades, health trends, and brand innovations, with a significant portion of consumers preferring chain restaurants for dining [9][25] Summary by Sections 1. Overview of the Grilled Fish Market - The grilled fish market is experiencing steady growth, with spicy grilled fish being the most popular flavor, accounting for 35.1% of the market share [22][25] - The market is expected to reach 189.25 billion yuan by 2028, with a compound annual growth rate of 7.0% from 2024 to 2028 [22][25] 2. Overview of the Spicy Grilled Fish Market - Spicy grilled fish is a classic dish originating from the Sichuan-Chongqing region, known for its unique flavor profile [42] - The market for spicy grilled fish is expanding nationwide, supported by digital marketing and delivery services [45] 3. Consumer Insights - The majority of grilled fish consumers are aged 18-35, with a significant female demographic [9][58] - Most consumers prefer dining in chain restaurants, with 90% choosing this option over independent shops [77] - Key factors influencing restaurant choice include taste, hygiene, and service quality, with taste being the most critical [78] 4. Market Trends - The industry is witnessing a shift towards health-conscious consumption, with consumers increasingly valuing the freshness and nutritional quality of fish [30][33] - The rise of online consumption models and delivery services is reshaping the market dynamics, making grilled fish more accessible [26][28] 5. Flavor Preferences - Spicy grilled fish is the most favored flavor among consumers, followed by other flavors like sauerkraut and garlic, while flavors like fermented black bean and lemon remain niche [64]