李俊国：中国零售药店功效性护肤品趋势白皮书演讲

Investment Rating - The report indicates a positive investment outlook for the functional skincare market in China, highlighting its rapid expansion and growth potential [2][21]. Core Insights - The functional skincare market in China is experiencing rapid growth, outpacing the overall skincare and health industries, presenting significant investment opportunities [2][21]. - The retail pharmacy channel for functional skincare products is growing at a much faster rate than the overall channel average, indicating a shift in consumer purchasing behavior [4][5]. - Key drivers of market growth include increasing consumer demand for effective skincare solutions, the expansion of the light medical beauty market, and the continuous improvement of industry standards [8][21]. Market Overview - The functional skincare market in China is expanding rapidly, with a compound annual growth rate (CAGR) projected at 13.9% from 2021 to 2023, significantly higher than the overall skincare market [5][21]. - The market is characterized by a high concentration of sales in prescription-grade products, with a notable increase in sales of cosmetic-grade products due to policy changes and consumer upgrades [6][15]. Consumer Profile - Consumers of functional skincare products in retail pharmacies are predominantly young, highly educated, and high-income individuals, with a significant portion having previously diagnosed skin conditions [9][10]. - Approximately 58% of these consumers have been diagnosed with skin diseases, and they often seek combined solutions involving medications and functional skincare products [9][10]. Purchase Motivations - The motivations for purchasing functional skincare products in retail pharmacies are driven by both rigid needs (such as post-medical treatment) and potential needs influenced by staff recommendations and promotional activities [11][12]. - Consumers associate functional skincare products with pharmacies, perceiving them as more professional and trustworthy [11][12]. Competitive Landscape - The market is highly concentrated, with leading brands like Winona capturing a significant market share (43%), indicating a competitive environment with increasing brand presence [15][18]. - Retail pharmacies are focusing on brand strength, product diversity, and evidence-based medicine support when selecting functional skincare products [16]. Future Outlook - The growth of the functional skincare market is expected to continue, driven by evolving consumer demands, the transformation of retail pharmacies, and the deepening presence of leading brands [21]. - The increasing recognition of skin issues among consumers positions functional skincare as a vital category for retail pharmacies seeking diversification [21].